Since the encompassing cosmological context in which all human activity takes place has eliminated any enduring ground of transcendent values — spiritual, moral, aesthetic — the resulting vacuum has empowered the reductive values of the market and the mass media to colonize the collective human imagination and drain it of all depth. If the cosmology is disenchanted [as it is in the physicalist view of the world], the world is logically seen in predominantly utilitiarian ways, and the utilitarian mind-set begins to shape all human motivation at the collective level. ... The disenchanted cosmos impoverishes the collective psyche in the most global way, vitiating its spiritual and moral imagination ... For quite literally, in a disenchanted cosmos, nothing is sacred.Cosmos and Psyche
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